SMarTRE Farming
- Step One: Strategize Choice of Farm
- Identify potential Farm (area): a geo-market/area of interest to which you are connected and that you would like to make a "zone of business activity"
- Analyze Subdivision Sales Productivity in terms of dollar sales volume/number of addresses
- Look at other agent productivity for competitive intelligence on market share
- Step Two: Design Marketing Products
- Create branded agent specific templates
- Enhance with PhoDAB Geo-Marketing Content: flyers target cards, newsletters with photo layouts.
- Step Three: Leverage MLS Data
- Mine Multiple Listing Services (MLS) Data to create strategically focused mailing lists
- Process against carrier route list provided by a mailing list vendor to reduce postal rates
- Delete agents, brokers, and do-not-sends from your mailing list to comply with ethics
- Process mailing list within your farm for leveraged returns by re-use of PhoDAB marketing materials
