Smart Marketing
- Most Real Estate marketing materials lack intelligence, are uninformative and pretentious
- Most marketing materials are either Puffery or Fluffery
- Puffery: I am a Nation-wide Top 1% Producer
- Fluffery: The Market is Hot. It's a Buyers Market
- Intelligent sellers and buyers want relevant “Smart” information
- Real estate information is mostly interesting when it relates to your client or customer locale
- Geo-marketing Materials Relate To: state, city, county, subdivision, neighborhood or, even a street or building depending on the situation.
- Example Sold Info: recent sales, volume, prices, pictures, averages, charts and market analysis.
- Example Current Listings Info: prices, volume, models, averages, charts, day on Market, analyses, etc.
- SMarTRE Tools Approach: develop software, PhoDAB, to dynamically create agent branded newsletters, flyers, brochures and target cards that include intelligent content tailored to the resident or neighbors in your user-defined Farm (area)
- PhoDAB provides the capability to identify classes of sellers (Absentees, Expired, Short Sales and Foreclosures) and builds dynamic SmarTRE marketing products tailored to each of these classes of potential clients and customers
- Smartly Define Your Farm(area): Additionally, SMarTRE Marketing provides the ability to identify competitive area markets and analyze the competition using geo-market productivity reports so you will know where it most pays to invest your limited marketing funds.
